E&T Magazine: Fashion statement - a need for change

Sustainability is a big fashion industry talking point in our current climate – but how can brands deliver on such expectations?

Would you buy a dress for $9,500 (£7,500), even if it was the most beautiful garment you’ve ever seen? What if it didn’t even exist? What if the gossamer-thin, translucent fabric was simply a computer file – albeit a unique one?

Read the story on E&T’s website